Tote Bag Beach Bubbles Blowfish by VIDA VIDA rZMoYB

SKU347757771771470
Tote Bag - Beach Bubbles Blowfish by VIDA VIDA rZMoYB
Tote Bag - Beach Bubbles Blowfish by VIDA VIDA
CONFERENCE PROCEEDINGS
> Proceedings > Statement Clutch Mexico Clutch by VIDA VIDA AvXbZyS
> Article
0 / 3 Free Articles left Remaining Statement Clutch Smiling Sheep by VIDA VIDA GNonFMb
|
Subscribe + Save!
Products to Platforms: Making the Leap
Chuck Taylor All Star 70 Ox Plimsolls In Yellow 160494C Yellow Converse XebDTB5
Register

Items added to cart

Your Shopping Cart is empty.

Guest User

Pin Small Tote E/W in Onyx Saffiano Leather Furla 7M7jcy
Modal Scarf margo many by VIDA VIDA xRL3gKNpY
PRO LEATHER VULC OX LEATHER FOOTWEAR Lowtops amp; sneakers Converse SIz0ME
Small Leather Goods Coin purses See By Chlo fo1iPwk
Sculpt Me High Rise Premium Jeans in Clean Black Black Asos Petite MDHDhGWacK
Womens Comet Multisport Outdoor Shoes BlackLove Potion Puma foJ8J78I
Artwork: Vin Rathod, Aura (series), 2012–2014, photograph
Creating New Growth Platforms
Leather Passport Case sighns10 by VIDA VIDA 0ANjg1FWgQ
From the April 2016 Issue
Foldaway Tote Another World by VIDA VIDA V9XPszS7

Executive Summary

Following the path of companies such as Apple and Amazon, more and more firms are trying to become not just product purveyors but also platform providers, facilitating direct connections between customers and other groups. Although launching a platform can generate new revenue, success is not automatic. After studying more than 20 companies that have tried to move from products to platforms, the authors point to four practices that can separate winners from losers:

1. Start with a defensible product and a critical mass of users.

A strong product and a loyal customer base will attract third parties to your platform.

2. Apply a hybrid business model.

Instead of operating with a “product mindset” or a “platform mindset” alone, combine the two in order to discover new opportunities for creating value.

3. Drive rapid conversion to the platform.

Existing customers are likely to flock to a platform if it provides enough new value, if the additional products and services offered are consistent with your brand, and if users have opportunities to improve both the products and the platform.

4. Deter competitive imitation.

Make it tough for rivals to copy your product-to-platform strategy: Consider creating proprietary standards, using exclusivity contracts, and erecting other barriers to competition.

Already registered? Sign in.
The Challenge

Transforming a product or service into a platform—the way Amazon has with Amazon Marketplace and Lego has with Mindstorms—can dramatically increase its value. But the path can be treacherous, and many attempts have failed.

The Best Practices

Four practices can help ensure success:

1. Start with a defensible product and a critical mass of users.

2. Apply a hybrid business model focused on creating and sharing new value.

3. Drive rapid conversion to the new platform.

4. Identify and act on opportunities to deter competitive imitation.

For years, Microsoft’s Outlook has been losing ground to Google’s Gmail and to the e-mail apps integrated into iPhones and other mobile devices. But now the company is trying to inject new life into Outlook, attempting to transform it from a simple e-mail product into a platform that connects users to a multitude of third-party services such as Uber, Yelp, and Evernote. Whether or not the leap from product to platform works is an immensely important question—not just for Microsoft but also for a growing number of businesses built around products or services.

Want to read more about this? Check out this article on Leather Statement Clutch Crystal Diamond Clutch by VIDA VIDA b1Sg5w

What you do: Time for action! When you experience these triggering moments, moving forward is critical and often requires a pretty big change in your HABITS. Yes, your habits. Think about it….what do you do now when this happens? Do you rewind the tape in your mind over and over again, stopping at that place where everything went wrong, then beat yourself and got upset up over it? Do you have a Bridget Jones moment, when you call up your friends and call an emergency after-work drink so you can beat yourself up over and over again?

What you do:

Stop that.

Seriously, just stop. Break that habit. Let it go.

Want to read more about this? Check out this article on Embossed leather sneakers Etro peFQivQMOF
.

It’s just gonna happen

According to Deborah Tannen, author and gender communication researcher, men speak to take control and be seen as powerful.

Women speak to connect.

So it’s no surprise that men interrupt more often to be seen as the one in the power position. And it’s also no surprise that women don’t interrupt because we think it’s rude.

The way we see things differently and the way we communicate our thoughts and emotions differently isn’t changing as fast as we’d like, but you don’t have to be the victim here! You can take control and stay connected.

No Comments Yet ...

Check to share anonymously

You might also like ...
Advice on applying for an open position while pregnant
More Discussions in Cashmere Silk Scarf SusanWhitePaperwhites by VIDA VIDA iyGNcqC48
Question about Severance - I, along with 29 other people, were recently laid off due to a workforce reduction.
More Discussions in Estan Gymbag Black print GStar kFmx1dUBLb
My interviewers have not contacted me when they said they would. How should I proceed?
More Discussions in Kloe sandal with rose gold buckles Laurence Dacade TYxM6
No respect from subordinate female staff.
More Discussions in Modal Scarf Cityscape Scarf by VIDA VIDA yAnYMbHT
Managing people than make more money than you do
More Discussions in Interview Tips Tricks

Topics To Explore

The Job Hunt
35 Convos Resources
Office Life
27 Convos Resources
Being A Boss Lady
15 Convos Resources
Diversity Gender Equality
15 Convos Resources
Family Relationships
24 Convos Resources
The Career Climb
16 Convos Resources
Self-Care Wellness
19 Convos Resources
Maternity Leave
32 Convos Resources
The Balance: Work Home
18 Convos Resources
Getting More Done
14 Convos Resources
Interview Tips Tricks
32 Convos Resources
Pregnancy Fertility
32 Convos Resources
The Ugly Side Of Work
28 Convos Resources
Working Mom Life
23 Convos Resources
How To Make Money
12 Convos Resources
How To Spend (And Save) It
14 Convos Resources
Women In Tech
24 Convos Resources
Powered by
Consulting
17 Convos Resources
Powered by
Rants and Raves
102 Convos Resources
Find Out

What are women saying about your company?

We'll help you find the answer or connect with an advisor.

Cotton Pants for Men On Sale Blue Cotton 2017 30 32 Dondup Pants for Men On Sale 2017 AxYneOOkME

SUPPORT

Contact Us
English square shaped bag Black Salvatore Ferragamo RHgYzupp
Español Cargo Trouser In Light Khaki Khhaki 360 Esprit XZxt45
Gold Polka Dot Silk Self Tie Bow Tie Trendhim OCtbA

COMMUNITY

Forum K/Rocky Bow Small Shopper Bag in Light Rose Grained Calf Leather Karl Lagerfeld Wvrf6OCs
Webinars Workshops

DEVELOPERS

Silk Square Scarf Oriental Flare 5 by VIDA VIDA b9inG96U
Circle Developer Platform

RESOURCES

Service Status TROUSERS Shorts Prabal Gurung QvWw3m7DH