perforated lowtop sneakers White Tod's h52nkFAf

perforated low-top sneakers - White Tod's h52nkFAf
perforated low-top sneakers - White Tod's
> Mens Raybay Lx Leather HiTop Trainers ONeill rSPwh
> Foldaway Tote Bougainvilleas Foldaway by VIDA VIDA lwl2c06dg
> Article
0 / 3 Free Articles left Remaining Modal Scarf symble1 by VIDA VIDA DXV06qh
Subscribe + Save!
Products to Platforms: Making the Leap
Sign In Register

Items added to cart

Your Shopping Cart is empty.

Guest User

studded crossbody Black Red Valentino B1U8us1g
Buty Climacool 1 Mens HiTop Trainers adidas LIGwFBwCl8
Everyn Trainers In Pink Pink adidas Originals OUWqja
ACCOUNT SETTINGS raffia beads earrings Blue Carolina Herrera j8gSsAok
Artwork: Vin Rathod, Aura (series), 2012–2014, photograph
Lecor 507 Womens Court Shoes Elizabeth Stuart acILRLU
From the April 2016 Issue
Womens Ebba Chelsea Boots Gardenia Copenhagen FZAzN6QQXh

Executive Summary

Following the path of companies such as Apple and Amazon, more and more firms are trying to become not just product purveyors but also platform providers, facilitating direct connections between customers and other groups. Although launching a platform can generate new revenue, success is not automatic. After studying more than 20 companies that have tried to move from products to platforms, the authors point to four practices that can separate winners from losers:

1. Start with a defensible product and a critical mass of users.

A strong product and a loyal customer base will attract third parties to your platform.

2. Apply a hybrid business model.

Instead of operating with a “product mindset” or a “platform mindset” alone, combine the two in order to discover new opportunities for creating value.

3. Drive rapid conversion to the platform.

Existing customers are likely to flock to a platform if it provides enough new value, if the additional products and services offered are consistent with your brand, and if users have opportunities to improve both the products and the platform.

4. Deter competitive imitation.

Make it tough for rivals to copy your product-to-platform strategy: Consider creating proprietary standards, using exclusivity contracts, and erecting other barriers to competition.

Already registered? Womens by Stella McCartney Barricade Boost 2017 Tennis Shoes Weiß adidas 6doD7
The Challenge

Transforming a product or service into a platform—the way Amazon has with Amazon Marketplace and Lego has with Mindstorms—can dramatically increase its value. But the path can be treacherous, and many attempts have failed.

The Best Practices

Four practices can help ensure success:

1. Start with a defensible product and a critical mass of users.

2. Apply a hybrid business model focused on creating and sharing new value.

3. Drive rapid conversion to the new platform.

4. Identify and act on opportunities to deter competitive imitation.

For years, Microsoft’s Outlook has been losing ground to Google’s Gmail and to the e-mail apps integrated into iPhones and other mobile devices. But now the company is trying to inject new life into Outlook, attempting to transform it from a simple e-mail product into a platform that connects users to a multitude of third-party services such as Uber, Yelp, and Evernote. Whether or not the leap from product to platform works is an immensely important question—not just for Microsoft but also for a growing number of businesses built around products or services.

Want to read more about this? Check out this article on Check Portofino Trousers Jigsaw sYUGf4ma

What you do: Time for action! When you experience these triggering moments, moving forward is critical and often requires a pretty big change in your HABITS. Yes, your habits. Think about it….what do you do now when this happens? Do you rewind the tape in your mind over and over again, stopping at that place where everything went wrong, then beat yourself and got upset up over it? Do you have a Bridget Jones moment, when you call up your friends and call an emergency after-work drink so you can beat yourself up over and over again?

What you do:

Stop that.

Seriously, just stop. Break that habit. Let it go.

Want to read more about this? Check out this article on No one is thinking about you other than you .

It’s just gonna happen

According to Deborah Tannen, author and gender communication researcher, men speak to take control and be seen as powerful.

Women speak to connect.

So it’s no surprise that men interrupt more often to be seen as the one in the power position. And it’s also no surprise that women don’t interrupt because we think it’s rude.

The way we see things differently and the way we communicate our thoughts and emotions differently isn’t changing as fast as we’d like, but you don’t have to be the victim here! You can take control and stay connected.

No Comments Yet ...

Check to share anonymously

You might also like ...
Advice on applying for an open position while pregnant
More Discussions in TROUSERS Shorts No KaOi uyC89mMR
Question about Severance - I, along with 29 other people, were recently laid off due to a workforce reduction.
More Discussions in Cashmere Modal Scarf Volcan by VIDA VIDA FOH7NaD1
My interviewers have not contacted me when they said they would. How should I proceed?
More Discussions in double bridge sunglasses Metallic 31 Phillip Lim nclPacHBOG
No respect from subordinate female staff.
More Discussions in Mens 0Pr14Ts 1Ab5S0 Sunglasses Black/Grey 53 Prada yAy6E3zQ7
Managing people than make more money than you do
More Discussions in Modal Scarf Dogwood Daze by VIDA VIDA rixzj5Oc

Topics To Explore

The Job Hunt
35 Convos Resources
Office Life
27 Convos Resources
Being A Boss Lady
15 Convos Resources
Diversity Gender Equality
15 Convos Resources
Family Relationships
24 Convos Resources
The Career Climb
16 Convos Resources
Self-Care Wellness
19 Convos Resources
Maternity Leave
32 Convos Resources
The Balance: Work Home
18 Convos Resources
Getting More Done
14 Convos Resources
Interview Tips Tricks
32 Convos Resources
Pregnancy Fertility
32 Convos Resources
The Ugly Side Of Work
28 Convos Resources
Working Mom Life
23 Convos Resources
How To Make Money
12 Convos Resources
How To Spend (And Save) It
14 Convos Resources
Women In Tech
24 Convos Resources
Powered by
17 Convos Resources
Powered by
Rants and Raves
102 Convos Resources
Find Out

What are women saying about your company?

We'll help you find the answer or connect with an advisor.

Modal Scarf Bougainvillea Fuchsias by VIDA VIDA N3zx34bXE


Contact Us
English Womens Crs18 Sandkamicro Sling Back Sandals Pimkie drKZnmqOD8
Charm Bracelet Born of dreams by VIDA VIDA wXkn0J
high waist floral print wideleg trousers Etro wcDiYzAGbu
Sheer Wrap If you say so by VIDA VIDA 0r7o7s


Forum Hire an Expert Golden Eagle Steel Ring Steelcz 3TemU


DESIGN Flowerbud Flat Sandals Floral Asos YexwCnPGui
Circle ankle strap sandals Brown Just Cavalli TH1koKVz


Tote Bag Botanical by VIDA VIDA KhNLol6Kj7