Isabel Marant Woman Stretchtaffeta Skinny Pants Claret Size 40 Isabel Marant FITSok8

Isabel Marant Woman Stretch-taffeta Skinny Pants Claret Size 40 Isabel Marant FITSok8
Isabel Marant Woman Stretch-taffeta Skinny Pants Claret Size 40 Isabel Marant
> Modal Scarf June Garden Scarf by VIDA VIDA lfvg5I0
> Unisex Trancoso/M Z9 O9N Sunglasses Black/Grey 49 Havaianas mtxZbUf
> Article
0 / 3 Free Articles left Remaining Modal Scarf PATCHES by VIDA VIDA WyXaMpO
Subscribe + Save!
Products to Platforms: Making the Leap
Sign In Register

Items added to cart

Your Shopping Cart is empty.

Guest User

MY LIBRARY Unisex Adults St Evo V2 Slip on Trainers Blue Puma n9NhO8
Womens Cronef Trousers Bonobo 0oy3V3mB
ACCOUNT SETTINGS Elizabeth And James Woman Goldtone Stone Cuff Gold Size Elizabeth amp; James 1eoMfuu1q
Sneakers for Women On Sale White Leather 2017 25 35 4 55 75 Hogan White 2.5 3.5 4 5.5 7.5 Hogan Sneakers for Women On Sale c0zdRloKF
Artwork: Vin Rathod, Aura (series), 2012–2014, photograph
FOOTWEAR Toe post sandals Ovye By Cristina Lucchi THVdn
Cross Body Bags Borsa Portafoglio Saffiano Lux Nero black Cross Body Bags for ladies Prada 5LxSs4yY7u
From the April 2016 Issue
Modal Scarf Orange3 by VIDA VIDA h5gINLL

Executive Summary

Following the path of companies such as Apple and Amazon, more and more firms are trying to become not just product purveyors but also platform providers, facilitating direct connections between customers and other groups. Although launching a platform can generate new revenue, success is not automatic. After studying more than 20 companies that have tried to move from products to platforms, the authors point to four practices that can separate winners from losers:

1. Start with a defensible product and a critical mass of users.

A strong product and a loyal customer base will attract third parties to your platform.

2. Apply a hybrid business model.

Instead of operating with a “product mindset” or a “platform mindset” alone, combine the two in order to discover new opportunities for creating value.

3. Drive rapid conversion to the platform.

Existing customers are likely to flock to a platform if it provides enough new value, if the additional products and services offered are consistent with your brand, and if users have opportunities to improve both the products and the platform.

4. Deter competitive imitation.

Make it tough for rivals to copy your product-to-platform strategy: Consider creating proprietary standards, using exclusivity contracts, and erecting other barriers to competition.

Already registered? Club Kid sunglasses Pink amp; Purple House Of Holland 6TlRtrxZ
The Challenge

Transforming a product or service into a platform—the way Amazon has with Amazon Marketplace and Lego has with Mindstorms—can dramatically increase its value. But the path can be treacherous, and many attempts have failed.

The Best Practices

Four practices can help ensure success:

1. Start with a defensible product and a critical mass of users.

2. Apply a hybrid business model focused on creating and sharing new value.

3. Drive rapid conversion to the new platform.

4. Identify and act on opportunities to deter competitive imitation.

For years, Microsoft’s Outlook has been losing ground to Google’s Gmail and to the e-mail apps integrated into iPhones and other mobile devices. But now the company is trying to inject new life into Outlook, attempting to transform it from a simple e-mail product into a platform that connects users to a multitude of third-party services such as Uber, Yelp, and Evernote. Whether or not the leap from product to platform works is an immensely important question—not just for Microsoft but also for a growing number of businesses built around products or services.

Want to read more about this? Check out this article on ASOS DESIGN Petite Farleigh high waist slim mom jeans in zaliki light vintage wash with busted knees Light stone Asos Petite Koy0bKJ7fN

What you do: Time for action! When you experience these triggering moments, moving forward is critical and often requires a pretty big change in your HABITS. Yes, your habits. Think about it….what do you do now when this happens? Do you rewind the tape in your mind over and over again, stopping at that place where everything went wrong, then beat yourself and got upset up over it? Do you have a Bridget Jones moment, when you call up your friends and call an emergency after-work drink so you can beat yourself up over and over again?

What you do:

Stop that.

Seriously, just stop. Break that habit. Let it go.

Want to read more about this? Check out this article on printed backpack Red Gucci wZkV2mV

It’s just gonna happen

According to Deborah Tannen, author and gender communication researcher, men speak to take control and be seen as powerful.

Women speak to connect.

So it’s no surprise that men interrupt more often to be seen as the one in the power position. And it’s also no surprise that women don’t interrupt because we think it’s rude.

The way we see things differently and the way we communicate our thoughts and emotions differently isn’t changing as fast as we’d like, but you don’t have to be the victim here! You can take control and stay connected.

No Comments Yet ...

Check to share anonymously

You might also like ...
Advice on applying for an open position while pregnant
More Discussions in Modal Scarf FLOWER POWER SPRING by VIDA VIDA 0IGsAJqw5
Question about Severance - I, along with 29 other people, were recently laid off due to a workforce reduction.
More Discussions in Preowned Red Sandals Lanvin 18qH4shAm
My interviewers have not contacted me when they said they would. How should I proceed?
More Discussions in Statement Clutch Collarful by VIDA VIDA tt27AE
No respect from subordinate female staff.
More Discussions in Tote Bag Line by VIDA VIDA CmDDg
Managing people than make more money than you do
More Discussions in Blue Medium Puzzle Bag Loewe vkcvaT5KR

Topics To Explore

The Job Hunt
35 Convos Resources
Office Life
27 Convos Resources
Being A Boss Lady
15 Convos Resources
Diversity Gender Equality
15 Convos Resources
Family Relationships
24 Convos Resources
The Career Climb
16 Convos Resources
Self-Care Wellness
19 Convos Resources
Maternity Leave
32 Convos Resources
The Balance: Work Home
18 Convos Resources
Getting More Done
14 Convos Resources
Interview Tips Tricks
32 Convos Resources
Pregnancy Fertility
32 Convos Resources
The Ugly Side Of Work
28 Convos Resources
Working Mom Life
23 Convos Resources
How To Make Money
12 Convos Resources
How To Spend (And Save) It
14 Convos Resources
Women In Tech
24 Convos Resources
Powered by
17 Convos Resources
Powered by
Rants and Raves
102 Convos Resources
Find Out

What are women saying about your company?

We'll help you find the answer or connect with an advisor.

Contact Us


Contact Us
English Deutsch Español Jeans On Sale Denim Cotton 2017 30 31 32 34 36 Entre Amis Denim lBIPB6
Womens Tressie Sling Back Sandals Kickers P5b0X


BAGS Handbags Marie Louise dYmR3P03L5
Tote Bag Hearts of Gold and Blue by VIDA VIDA g2KZU
Webinars Workshops


stretch flared trousers Black Tom Ford K61qz
Circle Womens DIORONDE1 0T X61 Sunglasses Mtwhite Havana/Grey Silver Ar 99 Dior 5TURDxtjf


Unisex Florida Sunglasses Black 60 Eyelevel TQFzI7