Hightop Sneakers Stella McCartney H2tzFB

Hightop Sneakers Stella McCartney H2tzFB
Hightop Sneakers Stella McCartney
> Velluto Stampa Mia Shoulderbag Mhz Womens Shoulder Bag Grau Light Grey 9x25x26 cm B x H T Joop Velluto Stampa Mia Shoulderbag Mhz Womens Shoulder Bag 6ArbNWyfC
> Womens 12427 Trainers Victoria TCyfdJW
> Article
0 / 3 Free Articles left Remaining Register for more |
Subscribe + Save!
Products to Platforms: Making the Leap
Sign In Register

Items added to cart

Your Shopping Cart is empty.

Guest User

painted heart earrings Red Oscar De La Renta CleyuS7
Match hitop sneakers White Pierre Hardy dVtgmzNEM
PURCHASES Cashmere Silk Scarf Static Silk Scarf by VIDA VIDA p1TldqtBEa
Thomas Sabo Charm pendant letter K gold yellow goldcoloured 161741439 Thomas Sabo 1F9Oi2
Statement Clutch Rubino Horse Rider Color by Tony Rubino Tony Rubino ezJinC
Artwork: Vin Rathod, Aura (series), 2012–2014, photograph
Creating New Growth Platforms
Business models
From the April 2016 Issue
Modal Scarf Fossil Fern by VIDA VIDA HFaGAOUv

Executive Summary

Following the path of companies such as Apple and Amazon, more and more firms are trying to become not just product purveyors but also platform providers, facilitating direct connections between customers and other groups. Although launching a platform can generate new revenue, success is not automatic. After studying more than 20 companies that have tried to move from products to platforms, the authors point to four practices that can separate winners from losers:

1. Start with a defensible product and a critical mass of users.

A strong product and a loyal customer base will attract third parties to your platform.

2. Apply a hybrid business model.

Instead of operating with a “product mindset” or a “platform mindset” alone, combine the two in order to discover new opportunities for creating value.

3. Drive rapid conversion to the platform.

Existing customers are likely to flock to a platform if it provides enough new value, if the additional products and services offered are consistent with your brand, and if users have opportunities to improve both the products and the platform.

4. Deter competitive imitation.

Make it tough for rivals to copy your product-to-platform strategy: Consider creating proprietary standards, using exclusivity contracts, and erecting other barriers to competition.

Already registered? Emerald 4.5 6 7 8 Salvatore Ferragamo Ballet Flats Ballerina Shoes for Women On Sale in Outlet Emerald Fabric 2017 45 6 7 8 Salvatore Ferragamo Ballet Flats Ballerina Shoes for Women On Sale in Outlet uJsS95IgBs
The Challenge

Transforming a product or service into a platform—the way Amazon has with Amazon Marketplace and Lego has with Mindstorms—can dramatically increase its value. But the path can be treacherous, and many attempts have failed.

The Best Practices

Four practices can help ensure success:

1. Start with a defensible product and a critical mass of users.

2. Apply a hybrid business model focused on creating and sharing new value.

3. Drive rapid conversion to the new platform.

4. Identify and act on opportunities to deter competitive imitation.

For years, Microsoft’s Outlook has been losing ground to Google’s Gmail and to the e-mail apps integrated into iPhones and other mobile devices. But now the company is trying to inject new life into Outlook, attempting to transform it from a simple e-mail product into a platform that connects users to a multitude of third-party services such as Uber, Yelp, and Evernote. Whether or not the leap from product to platform works is an immensely important question—not just for Microsoft but also for a growing number of businesses built around products or services.

Want to read more about this? Check out this article on Thomas Sabo Charm pendant zodiac sign Aries yellow goldcoloured 165241439 Thomas Sabo TqBUu51

What you do: Time for action! When you experience these triggering moments, moving forward is critical and often requires a pretty big change in your HABITS. Yes, your habits. Think about it….what do you do now when this happens? Do you rewind the tape in your mind over and over again, stopping at that place where everything went wrong, then beat yourself and got upset up over it? Do you have a Bridget Jones moment, when you call up your friends and call an emergency after-work drink so you can beat yourself up over and over again?

What you do:

Stop that.

Seriously, just stop. Break that habit. Let it go.

Want to read more about this? Check out this article on No one is thinking about you other than you .

It’s just gonna happen

According to Deborah Tannen, author and gender Foldaway Tote Red Orb Energy Tote by VIDA VIDA AVpS0gzUV
researcher, men speak to take control and be seen as powerful.

Women speak to connect.

So it’s no surprise that men interrupt more often to be seen as the one in the power position. And it’s also no surprise that women don’t interrupt because we think it’s rude.

The way we see things differently and the way we communicate our thoughts and emotions differently isn’t changing as fast as we’d like, but you don’t have to be the victim here! You can take control and stay connected.

No Comments Yet ...

Check to share anonymously

You might also like ...
Advice on applying for an open position while pregnant
More Discussions in Touch of Fur shawl Multicolour Fendi eCsI6W
Question about Severance - I, along with 29 other people, were recently laid off due to a workforce reduction.
More Discussions in Gancio shaped cuff Black Salvatore Ferragamo Ebvzu
My interviewers have not contacted me when they said they would. How should I proceed?
More Discussions in Interview Tips Tricks
No respect from subordinate female staff.
More Discussions in Office Life
Managing people than make more money than you do
More Discussions in Interview Tips Tricks

Topics To Explore

The Job Hunt
35 Convos Resources
Office Life
27 Convos Resources
Being A Boss Lady
15 Convos Resources
Diversity Gender Equality
15 Convos Resources
Family Relationships
24 Convos Resources
The Career Climb
16 Convos Resources
Self-Care Wellness
19 Convos Resources
Maternity Leave
32 Convos Resources
The Balance: Work Home
18 Convos Resources
Getting More Done
14 Convos Resources
Interview Tips Tricks
32 Convos Resources
Pregnancy Fertility
32 Convos Resources
The Ugly Side Of Work
28 Convos Resources
Working Mom Life
23 Convos Resources
How To Make Money
12 Convos Resources
How To Spend (And Save) It
14 Convos Resources
Women In Tech
24 Convos Resources
Powered by
17 Convos Resources
Powered by
Rants and Raves
102 Convos Resources
Find Out

What are women saying about your company?

We'll help you find the answer or connect with an advisor.

Oversized Merino Wool Scarf Channels Wool by VIDA VIDA 8rouzX


Contact Us
English Cashmere Silk Scarf Between Dark and Dawn by VIDA VIDA kRolYaR
DENIM Denim shorts Lee nHA8q
18kt rose amp; white gold Mama non mama moonstone ring Unavailable POMELLATO T2K4dVthF
Cashmere Silk Scarf New York Night by VIDA VIDA afKIeNl41


Forum TROUSERS Leggings High GdokNm7rzo
Webinars Workshops


Qupid Platform High Shine Metallic Sandal Hs pu rose gold Qupid kBG4oz3
Suede And Crystal Choker Black Isabel Marant rMPMbexMF
Gold Riva Mini Pod Ring Diamond Monica Vinader VAZ85


Tool Leathertrimmed Suede Tote Black JWAnderson Xb0mwtthhG