Rupert Sanderson Woman Cara Embellished Leather Sandals Black Size 36 Rupert Sanderson U9fLdRhIy

Rupert Sanderson Woman Cara Embellished Leather Sandals Black Size 36 Rupert Sanderson U9fLdRhIy
Rupert Sanderson Woman Cara Embellished Leather Sandals Black Size 36 Rupert Sanderson
> Esprit Accessoires Womens 107ea1q020 Scarf Blue Navy 400 One Size Esprit NsxDejq
> 6mm Gold Titanium Ring Trendhim Moi2cm
> Article
0 / 3 Free Articles left Remaining Register for more |
Subscribe + Save!
Products to Platforms: Making the Leap
Handbag Soulful ecrubeige female Gerry Weber JUicxl
Copacabana Cuff Aur 3fpJO

Items added to cart

Your Shopping Cart is empty.

Guest User

camouflage print denim shorts Blue Loveless jE3fdVI41
Foldaway Tote lollipop attacked by hear by VIDA VIDA YT9pz
PURCHASES Thomas Sabo ring TR19780011244 Thomas Sabo oEbkDM
Artwork: Vin Rathod, Aura (series), 2012–2014, photograph
TROUSERS Casual trousers Attachment cuDOeLA2Yv
Business models
From the April 2016 Issue
JEWELLERY Bracelets Airam seDS9wUGv

Executive Summary

Following the path of companies such as Apple and Amazon, more and more firms are trying to become not just product purveyors but also platform providers, facilitating direct connections between customers and other groups. Although launching a platform can generate new revenue, success is not automatic. After studying more than 20 companies that have tried to move from products to platforms, the authors point to four practices that can separate winners from losers:

1. Start with a defensible product and a critical mass of users.

A strong product and a loyal customer base will attract third parties to your platform.

2. Apply a hybrid business model.

Instead of operating with a “product mindset” or a “platform mindset” alone, combine the two in order to discover new opportunities for creating value.

3. Drive rapid conversion to the platform.

Existing customers are likely to flock to a platform if it provides enough new value, if the additional products and services offered are consistent with your brand, and if users have opportunities to improve both the products and the platform.

4. Deter competitive imitation.

Make it tough for rivals to copy your product-to-platform strategy: Consider creating proprietary standards, using exclusivity contracts, and erecting other barriers to competition.

Already registered? SwillotC scarf Pink amp; Purple Diesel 8IYaUe
The Challenge

Transforming a product or service into a platform—the way Amazon has with Amazon Marketplace and Lego has with Mindstorms—can dramatically increase its value. But the path can be treacherous, and many attempts have failed.

The Best Practices

Four practices can help ensure success:

1. Start with a defensible product and a critical mass of users.

2. Apply a hybrid business model focused on creating and sharing new value.

3. Drive rapid conversion to the new platform.

4. Identify and act on opportunities to deter competitive imitation.

For years, Microsoft’s Outlook has been losing ground to Google’s Gmail and to the e-mail apps integrated into iPhones and other mobile devices. But now the company is trying to inject new life into Outlook, attempting to transform it from a simple e-mail product into a platform that connects users to a multitude of third-party services such as Uber, Yelp, and Evernote. Whether or not the leap from product to platform works is an immensely important question—not just for Microsoft but also for a growing number of businesses built around products or services.

Want to read more about this? Check out this article on How to replace “be convincing” with “be curious.”

What you do: Time for action! When you experience these triggering moments, moving forward is critical and often requires a pretty big change in your HABITS. Yes, your habits. Think about it….what do you do now when this happens? Do you rewind the tape in your mind over and over again, stopping at that place where everything went wrong, then beat yourself and got upset up over it? Do you have a Bridget Jones moment, when you call up your friends and call an emergency after-work drink so you can beat yourself up over and over again?

What you do:

Stop that.

Seriously, just stop. Break that habit. Let it go.

Want to read more about this? Check out this article on Crossbody bag with a floral print purplepink female Taifun MrjltcFNqb

It’s just gonna happen

According to Deborah Tannen, author and gender communication researcher, men speak to take control and be seen as powerful.

Women speak to connect.

So it’s no surprise that men interrupt more often to be seen as the one in the power position. And it’s also no surprise that women don’t interrupt because we think it’s rude.

The way we see things differently and the way we communicate our thoughts and emotions differently isn’t changing as fast as we’d like, but you don’t have to be the victim here! You can take control and stay connected.

No Comments Yet ...

Check to share anonymously

You might also like ...
Advice on applying for an open position while pregnant
More Discussions in Womens Mid Rise Bistretch Capris 18 BLUE Lands End hesfXEjL
Question about Severance - I, along with 29 other people, were recently laid off due to a workforce reduction.
More Discussions in Mens 501 Original Fit Straight Jeans Blue Light BrokenIn 0113 29W x 34L Levis fDpblhPS
My interviewers have not contacted me when they said they would. How should I proceed?
More Discussions in Mens 2717204 Boat Shoes BM Footwear eR3nSL
No respect from subordinate female staff.
More Discussions in Office Life
Managing people than make more money than you do
More Discussions in Interview Tips Tricks

Topics To Explore

The Job Hunt
35 Convos Resources
Office Life
27 Convos Resources
Being A Boss Lady
15 Convos Resources
Diversity Gender Equality
15 Convos Resources
Family Relationships
24 Convos Resources
The Career Climb
16 Convos Resources
Self-Care Wellness
19 Convos Resources
Maternity Leave
32 Convos Resources
The Balance: Work Home
18 Convos Resources
Getting More Done
14 Convos Resources
Interview Tips Tricks
32 Convos Resources
Pregnancy Fertility
32 Convos Resources
The Ugly Side Of Work
28 Convos Resources
Working Mom Life
23 Convos Resources
How To Make Money
12 Convos Resources
How To Spend (And Save) It
14 Convos Resources
Women In Tech
24 Convos Resources
Powered by
17 Convos Resources
Powered by
Rants and Raves
102 Convos Resources
Find Out

What are women saying about your company?

We'll help you find the answer or connect with an advisor.

Cashmere Silk Scarf Making darkness light by VIDA VIDA eH5fHFkx2T


Contact Us
English D3177 Womens Chelsea Boots Remonte kYiREXy
Capri MOLINO Pants with Pinces Spring/summer Pinko TT7i4vK8
Français Womens Clutch Contemÿ Slide Lock Carrie Lap Womens Clutch Mehrfarbig Silver/urban Green 1x25x37 cm B x H T French Connection 1x25x37 cm (B x H T) French Connection Mehrfarbig (Silver/urban Green) Contemÿ Slide Lock Carrie Lap ezUfMKk


Forum 7/8length trousers Laurèl multicoloured Laurel pzcx9fnhL
Sandals for Women On Sale Nude Suede leather 2017 35 45 5 55 6 65 75 85 Prada 5kqiiebm


API Docs Sneakers for Women On Sale Interactive Grey suede 2017 25 3 35 4 45 55 6 Hogan 2017 Interactive suede 2.5 3 3.5 4 4.5 5.5 6 Hogan srZTsHX6v
Leather Statement Clutch IM A STAR LEATHER CLUTCH by VIDA VIDA PGapvR6Mxb


7 For All Mankind Woman Faded Lowrise Skinny Jeans Black Size 24 7 For All Mankind PNIZSu
flared trousers Black Tom Ford 9DET3