DENIM Denim trousers Sandro JH81Q

DENIM - Denim trousers Sandro JH81Q
DENIM - Denim trousers Sandro
> Proceedings > Womens Celeste 05 Ankle Strap Sandals Laura Vita sBVxjlcWiS
> Article
0 / 3 Free Articles left Remaining Womens Zigzags Open Toe Sandals TBS lm04W3C1w
Subscribe + Save!
Products to Platforms: Making the Leap
Sign In Register

Items added to cart

Your Shopping Cart is empty.

Guest User

Mirian Yellow Gold Ring Ana Khouri nrQOWfC0E
TOPIC FEEDS Modal Scarf flower by VIDA VIDA YP33HJbG
Artwork: Vin Rathod, Aura (series), 2012–2014, photograph
Modal Scarf silly purple by VIDA VIDA kl51NSGsr
Business models
From the April 2016 Issue
Womens Petite Black cropped flared jeans River Island jCTv9

Executive Summary

Following the path of companies such as Apple and Amazon, more and more firms are trying to become not just product purveyors but also platform providers, facilitating direct connections between customers and other groups. Although launching a platform can generate new revenue, success is not automatic. After studying more than 20 companies that have tried to move from products to platforms, the authors point to four practices that can separate winners from losers:

1. Start with a defensible product and a critical mass of users.

A strong product and a loyal customer base will attract third parties to your platform.

2. Apply a hybrid business model.

Instead of operating with a “product mindset” or a “platform mindset” alone, combine the two in order to discover new opportunities for creating value.

3. Drive rapid conversion to the platform.

Existing customers are likely to flock to a platform if it provides enough new value, if the additional products and services offered are consistent with your brand, and if users have opportunities to improve both the products and the platform.

4. Deter competitive imitation.

Make it tough for rivals to copy your product-to-platform strategy: Consider creating proprietary standards, using exclusivity contracts, and erecting other barriers to competition.

Already registered? Black Postina S shoulder bag Zanellato luqWcWG
The Challenge

Transforming a product or service into a platform—the way Amazon has with Amazon Marketplace and Lego has with Mindstorms—can dramatically increase its value. But the path can be treacherous, and many attempts have failed.

The Best Practices

Four practices can help ensure success:

1. Start with a defensible product and a critical mass of users.

2. Apply a hybrid business model focused on creating and sharing new value.

3. Drive rapid conversion to the new platform.

4. Identify and act on opportunities to deter competitive imitation.

For years, Microsoft’s Outlook has been losing ground to Google’s Gmail and to the e-mail apps integrated into iPhones and other mobile devices. But now the company is trying to inject new life into Outlook, attempting to transform it from a simple e-mail product into a platform that connects users to a multitude of third-party services such as Uber, Yelp, and Evernote. Whether or not the leap from product to platform works is an immensely important question—not just for Microsoft but also for a growing number of businesses built around products or services.

Want to read more about this? Check out this article on satin contrast stripe trousers Black Equipment GXGFCJ1P01

What you do: Time for action! When you experience these triggering moments, moving forward is critical and often requires a pretty big change in your HABITS. Yes, your habits. Think about it….what do you do now when this happens? Do you rewind the tape in your mind over and over again, stopping at that place where everything went wrong, then beat yourself and got upset up over it? Do you have a Bridget Jones moment, when you call up your friends and call an emergency after-work drink so you can beat yourself up over and over again?

What you do:

Stop that.

Seriously, just stop. Break that habit. Let it go.

Want to read more about this? Check out this article on

It’s just gonna happen

According to Deborah Tannen, author and gender communication researcher, men speak to take control and be seen as powerful.

Women speak to connect.

So it’s no surprise that men interrupt more often to be seen as the one in the power position. And it’s also no surprise that women don’t interrupt because we think it’s rude.

The way we see things differently and the way we communicate our thoughts and emotions differently isn’t changing as fast as we’d like, but you don’t have to be the victim here! You can take control and stay connected.

No Comments Yet ...

Check to share anonymously

You might also like ...
Advice on applying for an open position while pregnant
More Discussions in Statement Bag SUNFLOWERS by VIDA VIDA 0ZCwlpLmw
Question about Severance - I, along with 29 other people, were recently laid off due to a workforce reduction.
More Discussions in Leather Accent Tag Animus by VIDA VIDA p44El33
My interviewers have not contacted me when they said they would. How should I proceed?
More Discussions in Chain in sterling silver Size 30 in Tiffany amp; Co QI288
No respect from subordinate female staff.
More Discussions in Modal Scarf Rose 1 by VIDA VIDA HQv0U6QG
Managing people than make more money than you do
More Discussions in Striped Intarsia Wool And Silkblend Scarf Gucci Y1BSu4X90g

Topics To Explore

The Job Hunt
35 Convos Resources
Office Life
27 Convos Resources
Being A Boss Lady
15 Convos Resources
Diversity Gender Equality
15 Convos Resources
Family Relationships
24 Convos Resources
The Career Climb
16 Convos Resources
Self-Care Wellness
19 Convos Resources
Maternity Leave
32 Convos Resources
The Balance: Work Home
18 Convos Resources
Getting More Done
14 Convos Resources
Interview Tips Tricks
32 Convos Resources
Pregnancy Fertility
32 Convos Resources
The Ugly Side Of Work
28 Convos Resources
Working Mom Life
23 Convos Resources
How To Make Money
12 Convos Resources
How To Spend (And Save) It
14 Convos Resources
Women In Tech
24 Convos Resources
Powered by
17 Convos Resources
Powered by
Rants and Raves
102 Convos Resources
Find Out

What are women saying about your company?

We'll help you find the answer or connect with an advisor.

Contact Us


Contact Us
English Deutsch Mens Roshe One Se Fitness Shoes Nike BlB1KoFR
Navy Original Achilles sneaker Common Projects Tk9gEhtV4


Ballyrina Black Womens lamb leather ballerina flats in black Bally cwUcT70xc
Hire an Expert Shorts with print Msgm FrgbDn


DESIGN Joggers In Check With Side Stripe Check Asos qtdTC7f
Modal Scarf Scarf elements red by VIDA VIDA Z5RV8C
Vara grosgrain headband Salvatore Ferragamo E6aDeCGm


Leather Statement Clutch Marco by VIDA VIDA 26Wlp1
Wide Fit Suede Flat Sandals Black Park Lane 33IIimwu