DENIM Denim bermudas Simon Miller 2JhVxl

DENIM - Denim bermudas Simon Miller 2JhVxl
DENIM - Denim bermudas Simon Miller
> Mens All Out Blaze Vent GoreTex Low Rise Hiking Shoes Merrell BzuQJ
> Volume 10588 > Article
0 / 3 Free Articles left Remaining Register for more |
Subscribe + Save!
Products to Platforms: Making the Leap
Sign In Register

Items added to cart

Your Shopping Cart is empty.

Guest User

Mens Light Blue skinny fit denim shorts River Island SLH5eB15dx
BAGS Backpacks amp; Bum bags Jump From Paper ueDimLlzgv
Womens 23759 LowTop Sneakers Tamaris ZqZ0Za
Mens Nos Jeans Karl Lagerfeld zgvav37
EMAIL PREFERENCES Women Capri V Sequin Flip Flops Crocs 5sigWAqlK
Artwork: Vin Rathod, Aura (series), 2012–2014, photograph
Creating New Growth Platforms
Modal Scarf Rubino Baroque Flower by Tony Rubino Tony Rubino zEpNJQ7yuN
From the April 2016 Issue
Leather Accent Tag Jetstar 88 Accent Tag 1 by VIDA VIDA fRbV6

Executive Summary

Following the path of companies such as Apple and Amazon, more and more firms are trying to become not just product purveyors but also platform providers, facilitating direct connections between customers and other groups. Although launching a platform can generate new revenue, success is not automatic. After studying more than 20 companies that have tried to move from products to platforms, the authors point to four practices that can separate winners from losers:

1. Start with a defensible product and a critical mass of users.

A strong product and a loyal customer base will attract third parties to your platform.

2. Apply a hybrid business model.

Instead of operating with a “product mindset” or a “platform mindset” alone, combine the two in order to discover new opportunities for creating value.

3. Drive rapid conversion to the platform.

Existing customers are likely to flock to a platform if it provides enough new value, if the additional products and services offered are consistent with your brand, and if users have opportunities to improve both the products and the platform.

4. Deter competitive imitation.

Make it tough for rivals to copy your product-to-platform strategy: Consider creating proprietary standards, using exclusivity contracts, and erecting other barriers to competition.

Already registered? straightleg trousers Green Ports 1961 bWpjAZihnw
The Challenge

Transforming a product or service into a platform—the way Amazon has with Amazon Marketplace and Lego has with Mindstorms—can dramatically increase its value. But the path can be treacherous, and many attempts have failed.

The Best Practices

Four practices can help ensure success:

1. Start with a defensible product and a critical mass of users.

2. Apply a hybrid business model focused on creating and sharing new value.

3. Drive rapid conversion to the new platform.

4. Identify and act on opportunities to deter competitive imitation.

For years, Microsoft’s Outlook has been losing ground to Google’s Gmail and to the e-mail apps integrated into iPhones and other mobile devices. But now the company is trying to inject new life into Outlook, attempting to transform it from a simple e-mail product into a platform that connects users to a multitude of third-party services such as Uber, Yelp, and Evernote. Whether or not the leap from product to platform works is an immensely important question—not just for Microsoft but also for a growing number of businesses built around products or services.

Want to read more about this? Check out this article on How to replace “be convincing” with “be curious.”

What you do: Time for action! When you experience these triggering moments, moving forward is critical and often requires a pretty big change in your HABITS. Yes, your habits. Think about it….what do you do now when this happens? Do you rewind the tape in your mind over and over again, stopping at that place where everything went wrong, then beat yourself and got upset up over it? Do you have a Bridget Jones moment, when you call up your friends and call an emergency after-work drink so you can beat yourself up over and over again?

What you do:

Stop that.

Seriously, just stop. Break that habit. Let it go.

Want to read more about this? Check out this article on Cross Body Bags Ann MD Flap Crossbody Bag Black/Gold black Cross Body Bags for ladies DKNY seCD4IdrII

It’s just gonna happen

According to Deborah Tannen, author and gender Eden Sunglasses Onyx Furla bKR20Osz
researcher, men speak to take control and be seen as powerful.

Women speak to connect.

So it’s no surprise that men interrupt more often to be seen as the one in the power position. And it’s also no surprise that women don’t interrupt because we think it’s rude.

The way we see things differently and the way we communicate our thoughts and emotions differently isn’t changing as fast as we’d like, but you don’t have to be the victim here! You can take control and stay connected.

No Comments Yet ...

Check to share anonymously

You might also like ...
Advice on applying for an open position while pregnant
More Discussions in Drawstring Pant Kenneth Cole Reaction yFTEn3qdZ
Question about Severance - I, along with 29 other people, were recently laid off due to a workforce reduction.
More Discussions in Silk Square Scarf SilkSquare9907 by VIDA VIDA WNhVGKIk
My interviewers have not contacted me when they said they would. How should I proceed?
More Discussions in Sneaker calfskin nappa leather Logo Rivets black rose white Dsquared2 GxIwEn
No respect from subordinate female staff.
More Discussions in Leather Statement Clutch Ice by VIDA VIDA siAz93
Managing people than make more money than you do
More Discussions in Interview Tips Tricks

Topics To Explore

The Job Hunt
35 Convos Resources
Office Life
27 Convos Resources
Being A Boss Lady
15 Convos Resources
Diversity Gender Equality
15 Convos Resources
Family Relationships
24 Convos Resources
The Career Climb
16 Convos Resources
Self-Care Wellness
19 Convos Resources
Maternity Leave
32 Convos Resources
The Balance: Work Home
18 Convos Resources
Getting More Done
14 Convos Resources
Interview Tips Tricks
32 Convos Resources
Pregnancy Fertility
32 Convos Resources
The Ugly Side Of Work
28 Convos Resources
Working Mom Life
23 Convos Resources
How To Make Money
12 Convos Resources
How To Spend (And Save) It
14 Convos Resources
Women In Tech
24 Convos Resources
Powered by
17 Convos Resources
Powered by
Rants and Raves
102 Convos Resources
Find Out

What are women saying about your company?

We'll help you find the answer or connect with an advisor.

Skypouch spikeembellished leather clutch Christian Louboutin rx3u4dQ4y


Contact Us
English Modal Scarf Red Blue and Tan Chalk by VIDA VIDA iOFEPl4ATC
Lunch striped leather small crossbody bag Proenza Schouler 8FYvl7Q2Ub
Français Português


fedora hat Black Rag amp; Bone WXhaS1s
Womens 92310101016001 Trainers Mjus XhzX4
Wl574 B Womens LowTop Sneakers New Balance PmTzG


API Docs lowtop sneakers White Santoni o8S4hqr5St
Bluette Pants for Women On Sale in Outlet Bluette polyester 2017 12 PAROSH 12 P.A.R.O.S.H. Pants for Women On Sale in Outlet Qlapq7B


Marrón (Brown Met) Capazo Pequeño Kaos Mini de Lona Womens Bowling Bag Marrón Brown Met 13x20x29 cm W x H L Tous Capazo Pequeño Kaos Mini de Lona Womens Bowling Bag qOPihFJ8lh
Current/elliott Woman Faded Bootcut Jeans Dark Denim Size 28 Current Elliott E3mOMKpQhR