Cashmere Silk Scarf High Flyer Girl by VIDA VIDA vv4EQCNkzU

Cashmere Silk Scarf - High Flyer Girl by VIDA VIDA vv4EQCNkzU
Cashmere Silk Scarf - High Flyer Girl by VIDA VIDA
> BBox 20 leather shoulder bag Balmain ydnFlnYX
> Article
0 / 3 Free Articles left Remaining Register for more |
Subscribe + Save!
Products to Platforms: Making the Leap
Sign In Thomas Sabo ear studs black H196805111 Thomas Sabo YXaFFLl

Items added to cart

Your Shopping Cart is empty.

Guest User

Barbara Large Soft Envelope Clutch in Black Metallic Calfskin Leather Michael Michael Kors xBP5Dg5y
Embroidered Checked Wooltwill Baseball Cap Gucci YMoFBuc
Womens Kangacore 2106 K Trainers Kangaroos 4tHEI1YjCx
Artwork: Vin Rathod, Aura (series), 2012–2014, photograph
Creating New Growth Platforms
Mens 52863 Trainers Skechers 1j4sbaiOt0
From the April 2016 Issue
New York Snap Back Cap In Green The Fashion Bible k1gI0aaY

Executive Summary

Following the path of companies such as Apple and Amazon, more and more firms are trying to become not just product purveyors but also platform providers, facilitating direct connections between customers and other groups. Although launching a platform can generate new revenue, success is not automatic. After studying more than 20 companies that have tried to move from products to platforms, the authors point to four practices that can separate winners from losers:

1. Start with a defensible product and a critical mass of users.

A strong product and a loyal customer base will attract third parties to your platform.

2. Apply a hybrid business model.

Instead of operating with a “product mindset” or a “platform mindset” alone, combine the two in order to discover new opportunities for creating value.

3. Drive rapid conversion to the platform.

Existing customers are likely to flock to a platform if it provides enough new value, if the additional products and services offered are consistent with your brand, and if users have opportunities to improve both the products and the platform.

4. Deter competitive imitation.

Make it tough for rivals to copy your product-to-platform strategy: Consider creating proprietary standards, using exclusivity contracts, and erecting other barriers to competition.

Already registered? Silk Ties On Sale Ebony Silk 2017 one size Moschino one size Moschino 2017 Ebony 2E1TLihCN
The Challenge

Transforming a product or service into a platform—the way Amazon has with Amazon Marketplace and Lego has with Mindstorms—can dramatically increase its value. But the path can be treacherous, and many attempts have failed.

The Best Practices

Four practices can help ensure success:

1. Start with a defensible product and a critical mass of users.

2. Apply a hybrid business model focused on creating and sharing new value.

3. Drive rapid conversion to the new platform.

4. Identify and act on opportunities to deter competitive imitation.

For years, Microsoft’s Outlook has been losing ground to Google’s Gmail and to the e-mail apps integrated into iPhones and other mobile devices. But now the company is trying to inject new life into Outlook, attempting to transform it from a simple e-mail product into a platform that connects users to a multitude of third-party services such as Uber, Yelp, and Evernote. Whether or not the leap from product to platform works is an immensely important question—not just for Microsoft but also for a growing number of businesses built around products or services.

Want to read more about this? Check out this article on Casual Boot 2136 Unisex Adults Fitness Beppi Y2doxiP88

What you do: Time for action! When you experience these triggering moments, moving forward is critical and often requires a pretty big change in your HABITS. Yes, your habits. Think about it….what do you do now when this happens? Do you rewind the tape in your mind over and over again, stopping at that place where everything went wrong, then beat yourself and got upset up over it? Do you have a Bridget Jones moment, when you call up your friends and call an emergency after-work drink so you can beat yourself up over and over again?

What you do:

Stop that.

Seriously, just stop. Break that habit. Let it go.

Want to read more about this? Check out this article on No one is thinking about you other than you .

It’s just gonna happen

According to Deborah Tannen, author and gender FOOTWEAR Sandals ATP Atelier pdJizbmF2
researcher, men speak to take control and be seen as powerful.

Women speak to connect.

So it’s no surprise that men interrupt more often to be seen as the one in the power position. And it’s also no surprise that women don’t interrupt because we think it’s rude.

The way we see things differently and the way we communicate our thoughts and emotions differently isn’t changing as fast as we’d like, but you don’t have to be the victim here! You can take control and stay connected.

No Comments Yet ...

Check to share anonymously

You might also like ...
Advice on applying for an open position while pregnant
More Discussions in Pack of 2 Fine Gold Arm Cuffs Gold Asos m1hWEs
Question about Severance - I, along with 29 other people, were recently laid off due to a workforce reduction.
More Discussions in Schultertasche Handtasche TRIANGLE DUFFLE S Leder weiss Balenciaga xa23jS
My interviewers have not contacted me when they said they would. How should I proceed?
More Discussions in Womens Hugo Trousers Vanessa Bruno z5aqAUGjFK
No respect from subordinate female staff.
More Discussions in Pants for Women On Sale Pants for Women On Sale Black polyamide 2017 24 26 Dolce amp; Gabbana 24 26 Dolce & Gabbana 2017 polyamide Black RfS3vcj0S
Managing people than make more money than you do
More Discussions in Interview Tips Tricks

Topics To Explore

The Job Hunt
35 Convos Resources
Office Life
27 Convos Resources
Being A Boss Lady
15 Convos Resources
Diversity Gender Equality
15 Convos Resources
Family Relationships
24 Convos Resources
The Career Climb
16 Convos Resources
Self-Care Wellness
19 Convos Resources
Maternity Leave
32 Convos Resources
The Balance: Work Home
18 Convos Resources
Getting More Done
14 Convos Resources
Interview Tips Tricks
32 Convos Resources
Pregnancy Fertility
32 Convos Resources
The Ugly Side Of Work
28 Convos Resources
Working Mom Life
23 Convos Resources
How To Make Money
12 Convos Resources
How To Spend (And Save) It
14 Convos Resources
Women In Tech
24 Convos Resources
Powered by
17 Convos Resources
Powered by
Rants and Raves
102 Convos Resources
Find Out

What are women saying about your company?

We'll help you find the answer or connect with an advisor.

Duchess 18karat Rose Gold Diamond Ring 7 Anita Ko 0kQpFTE1d


Breanne sandals Jimmy Choo London 2X2aXRexo
English Deutsch Español Tote Bag Lilac by VIDA VIDA K7T15jQa


medall bracelet Alexander McQueen HtmdFTekDh
Womens Josie CottonBlend Tapered Trousers J Brand KZEGzu0X
Racer Skinny size 24 also in 252627282930 Citizens Of Humanity Racer Skinny. - size 24 (also in 25 30) Citizens Of Humanity UPxcN0hVQ


Super Skinny Suit Trousers Dark green Selected gAObrj0
Circle Mens 818v2 Fitness Shoes New Balance f6Mq0v


Service Status Icon slides Blue Dsquared2 YKvvA