Atlas pierced bar bracelet in 18k white gold with diamonds small Tiffany amp; Co QPq5Yaff

Atlas pierced bar bracelet in 18k white gold with diamonds, small Tiffany & Co.
Atlas pierced bar bracelet in 18k white gold with diamonds, small Tiffany & Co.
> Proceedings > Womens Sunglasses Diesel 5Kn3s3i9Zi
> Article
0 / 3 Free Articles left Remaining Register for more |
Subscribe + Save!
Products to Platforms: Making the Leap

Items added to cart

Your Shopping Cart is empty.

Guest User

MY LIBRARY TOPIC FEEDS Esprit Accessoires Womens 117ea1q016 Scarf Beige Light Taupe 260 One Size Esprit 1yNZpyf8KU
Mens Mekell Flip Flops Aldo U8S0UzNf
DENIM Denim shorts 75 Faubourg ymAYJM
Fox Light Footwear Unisex Synthetic/Mesh Unisex Adults LowTop Sneakers Kappa AkxR7ic6mo
Artwork: Vin Rathod, Aura (series), 2012–2014, photograph
Creating New Growth Platforms
Business models
From the April 2016 Issue
Explore the Archive

Executive Summary

Following the path of companies such as Apple and Amazon, more and more firms are trying to become not just product purveyors but also platform providers, facilitating direct connections between customers and other groups. Although launching a platform can generate new revenue, success is not automatic. After studying more than 20 companies that have tried to move from products to platforms, the authors point to four practices that can separate winners from losers:

1. Start with a defensible product and a critical mass of users.

A strong product and a loyal customer base will attract third parties to your platform.

2. Apply a hybrid business model.

Instead of operating with a “product mindset” or a “platform mindset” alone, combine the two in order to discover new opportunities for creating value.

3. Drive rapid conversion to the platform.

Existing customers are likely to flock to a platform if it provides enough new value, if the additional products and services offered are consistent with your brand, and if users have opportunities to improve both the products and the platform.

4. Deter competitive imitation.

Make it tough for rivals to copy your product-to-platform strategy: Consider creating proprietary standards, using exclusivity contracts, and erecting other barriers to competition.

Already registered? Cement Top Handle Handbag On Sale Cement Leather 2017 one size Michael Kors Leather 2017 P4wQfPXZ
The Challenge

Transforming a product or service into a platform—the way Amazon has with Amazon Marketplace and Lego has with Mindstorms—can dramatically increase its value. But the path can be treacherous, and many attempts have failed.

The Best Practices

Four practices can help ensure success:

1. Start with a defensible product and a critical mass of users.

2. Apply a hybrid business model focused on creating and sharing new value.

3. Drive rapid conversion to the new platform.

4. Identify and act on opportunities to deter competitive imitation.

For years, Microsoft’s Outlook has been losing ground to Google’s Gmail and to the e-mail apps integrated into iPhones and other mobile devices. But now the company is trying to inject new life into Outlook, attempting to transform it from a simple e-mail product into a platform that connects users to a multitude of third-party services such as Uber, Yelp, and Evernote. Whether or not the leap from product to platform works is an immensely important question—not just for Microsoft but also for a growing number of businesses built around products or services.

Want to read more about this? Check out this article on How to replace “be convincing” with “be curious.”

What you do: Time for action! When you experience these triggering moments, moving forward is critical and often requires a pretty big change in your HABITS. Yes, your habits. Think about it….what do you do now when this happens? Do you rewind the tape in your mind over and over again, stopping at that place where everything went wrong, then beat yourself and got upset up over it? Do you have a Bridget Jones moment, when you call up your friends and call an emergency after-work drink so you can beat yourself up over and over again?

What you do:

Stop that.

Seriously, just stop. Break that habit. Let it go.

Want to read more about this? Check out this article on Sneakers for Women On Sale in Outlet Sneakers for Women On Sale in Outlet Black Suede leather 2017 25 35 Prada 2017 Suede leather BWGoOcNXW

It’s just gonna happen

According to Deborah Tannen, author and gender communication researcher, men speak to take control and be seen as powerful.

Women speak to connect.

So it’s no surprise that men interrupt more often to be seen as the one in the power position. And it’s also no surprise that women don’t interrupt because we think it’s rude.

The way we see things differently and the way we communicate our thoughts and emotions differently isn’t changing as fast as we’d like, but you don’t have to be the victim here! You can take control and stay connected.

No Comments Yet ...

Check to share anonymously

You might also like ...
Advice on applying for an open position while pregnant
More Discussions in FOOTWEAR Lowtops amp; sneakers Mai Mai 8dWqCaEGgm
Question about Severance - I, along with 29 other people, were recently laid off due to a workforce reduction.
More Discussions in JEWELLERY Necklaces XENIA BOUS AUZEH8fL
My interviewers have not contacted me when they said they would. How should I proceed?
More Discussions in Beaded Metallic Fauxshearling And Leather Slingback Flats Black Simone Rocha yMLRwojCKr
No respect from subordinate female staff.
More Discussions in TROUSERS Shorts Hale Bob dIJ18
Managing people than make more money than you do
More Discussions in Interview Tips Tricks

Topics To Explore

The Job Hunt
35 Convos Resources
Office Life
27 Convos Resources
Being A Boss Lady
15 Convos Resources
Diversity Gender Equality
15 Convos Resources
Family Relationships
24 Convos Resources
The Career Climb
16 Convos Resources
Self-Care Wellness
19 Convos Resources
Maternity Leave
32 Convos Resources
The Balance: Work Home
18 Convos Resources
Getting More Done
14 Convos Resources
Interview Tips Tricks
32 Convos Resources
Pregnancy Fertility
32 Convos Resources
The Ugly Side Of Work
28 Convos Resources
Working Mom Life
23 Convos Resources
How To Make Money
12 Convos Resources
How To Spend (And Save) It
14 Convos Resources
Women In Tech
24 Convos Resources
Powered by
17 Convos Resources
Powered by
Rants and Raves
102 Convos Resources
Find Out

What are women saying about your company?

We'll help you find the answer or connect with an advisor.

Foldaway Tote Tchaikovskys Swan Lake by VIDA VIDA QO7rh


Contact Us
English Ewa Black Womens kid suede pump with 70mm heel in black Bally PRBPV3Xi4m
Impulse Ii GTX M Mens Cross Viking zIzfdCv
Preowned Ballet flats Marc Jacobs 3X6ENB
Charlotte Olympia Woman Appliquéd Canvas Sandals Gray Size 37 Charlotte Olympia sOt8miM1J


Logo crestembroidered cashmere scarf Burberry vC5VE
Basse ballerinas Black Anna Baiguera VFSTY
Bowembellished pendant beaded necklace Simone Rocha 8oNfNJ


Cashmere Silk Scarf Forever Roses by VIDA VIDA uHRElXX
Womens Buckwell Pumps Lotus 1yGI60ekfj
DESIGN Ridley high waist skinny jeans in bright blue wash Mid wash blue Asos zVWrPoYA


Service Status printed highwaisted trousers Black Prada iWh8lF2G